Priscilla and Fritz Grutzner Slay the Brand Dragon
How much time do you spend thinking about your decision-making process? Are your choices based on facts and figures, or on memories, emotions and gut feelings? As much as most of us would like to say that our decisions are based on fact, Fritz Grutzner C-Suite executive of Brandgarten is pulling back the curtain on how much we let our subconscious take the reigns. In this C-Suite podcast episode, Priscilla and Grutzner discuss the methods that his company employs to help companies understand their buyers.
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