Priscilla and Dana Hit the (Green) Books
If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this c-suite podcast episode of Ponderings from the Perch, Priscilla McKinney interviews Dana Stanley– Director of Operations at GreenBook.
Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content.
Tune-in as Priscilla and Dana talk:
- Go-to market research conferences
- Encouraging innovation in your industry
- Speaking and presenting tips for C-Suite executives
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