On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.
Personal Branding for Everyday Professionals
■ Why your personal brand matter if you’re in business.
■ The elements of a personal brand.
■ How to develop your own personal brand—it’s not a one-size-fits-all proposition.
■ How to “speak your mind” yet preserve the integrity of your personal brand.
■ Tips for protecing your personal brand online in the Digital Age.
■ Why helping employees develop their personal brands can benefit your business.
■ Targeted philanthropic strategies for growing your personal brand.
Reimers is the founder and CEO of Firestarter, a personal brand consultancy that’s located in Alexandria, Virginia. The company helps celebrities and business professionals develop, manage, enhance, and protect their personal brands. Prior to launching Firestarter in 2016, Reimers led marketing and public relations campaigns for the Bill & Melinda Gates Foundation, the U.S. Department of Transportation, the U.S. Coast Guard and mulitple nonprofits. She’s been a contributor to several national publications a frequent guest on major broadcast and podcast programs.
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