But Crack the Customer Code is not just about Adam and Jeannie’s insights; it’s also about learning from business leaders across the spectrum who are creating best-in-class customer experience organizations. Join us as we hear from the Fortune 500 executives, C-Suite leaders, top-shelf experts and innovative entrepreneurs who are changing the face of customer experience today!
Matt Dixon, Kick-Ass Customer Service
It seems so simple: Reduce customer effort, then you’ll have more loyal customers! But if you’re in the C-Suite, you know it’s more complex than that. Customers perceive effort in different ways than you think! Bestselling author Matt Dixon has researched and written extensively on how to deliver a truly effortless experience. Today, he’s sharing many facts that will surprise you and make you rethink your approach.
To deliver effortless customer service, the C-Suite must hire, train, and organize accordingly. What kinds of people do you need on your team, and how can you attract, retain, and provide them with the right environment to execute? Matt’s going to tell you how to do all of this, so listen in!
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