On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.
Leveraging Influencers to Take Your Marketing to New Levels
Our guest on this episode of Talking Business Now is Stacy Jones, the CEO of Hollywood Branded, an influencer marketing, branded content and product placement agency in Los Angeles. Stacy joins us to explain the ins and outs of Influencer Marketing and how your company can benefit if you work with the right people.
Tune in to discover:
■ Just what Influencer Marketing is
■ How big the landscape is for specialty influencers—and what that means for brands
■ How to find the right influencer to work with—including potential red flags
■ The difference between micro, macro and celebrity influencers
■ How to determine a budget for working with an influencer
■ The biggest mistakes brands make when approaching influencer marketing
■ Steps you can take to safeguard your partnership with an influencer
■ Key performance indicators for measuring whether your influencer partnernership is successful
Stacy Jones has 23 years of leadership experience building global branded content campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club and Pilot Pen. She appears regularly in the media outlets, speaks globally at conferences and hosts the podcast Marketing Mistakes & How To Avoid Them.
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