Episode 104: Know Your Audience! With Ray Hennessey and Yitzchok Saftlas
Marketing is no one-size-fits-all endeavor. Every culture has it’s own “do’s and don’ts” and a successful marketing campaign has to cater to those needs. Know YOUR strengths, YOUR audience, and communicate THAT. Ray Hennessey, Chief Innovation Officer at JConnelly and Yitzchok Saftlas discuss marketing and how to leverage the opportunities of various demographics. Marketing is constantly evolving and changing, but the one thing that remains constant is the need to really, truly understand your audience.
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