“After tragic stories of young women being harassed and cyber bullied, seeing how the media portrays women, and women being under-represented in media, it’s time to power up the voices and get more women energized through a caring and supportive network of people who know what it takes to achieve success. These women are not afraid to discuss their challenges or even failure along the way,” says Breakenridge.
Kim Whitler is Helping CMOs Make the Most of Their Relationships With CEOs (and Vice Versa)
Let’s talk about leadership. Our guest today comes from the world of brand management and is actively advocating for CMOs. She is a staunch believer in the importance of leadership in marketing and the importance of shaping new leaders from the classroom to the boardroom.
Kim Whitler is an Assistant Professor of Business Administration at the University of Virginia’s Darden School of Business. Prior to teaching, Kim spent nearly 20 years in general management and leadership roles, including serving as a brand management executive at Procter and Gamble and CMO at David’s Bridal. Kim’s work focuses on understanding how c-level roles, characteristics, and decisions impact a firm’s marketing performance. She is a researcher with numerous academic articles featured in publications such as The Journal of Retailing, The Academy of Management Journal, and the Marketing Science Institute Series. She is also a contributor to Forbes and CMO.com and has authored over 100 articles.
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