But Crack the Customer Code is not just about Adam and Jeannie’s insights; it’s also about learning from business leaders across the spectrum who are creating best-in-class customer experience organizations. Join us as we hear from the Fortune 500 executives, C-Suite leaders, top-shelf experts and innovative entrepreneurs who are changing the face of customer experience today!
Jeffrey Shaw, The Lingo of Customers
Author and podcaster Jeffrey Shaw, known as “the LINGO guy,” joins us to bring the power of leveraging customer lingo into C-Suite functions. Through experience, he has discovered that tightening up the language brand use helps them make better connections and actually expand their audience. Jeffrey says, “The people they jumped through hoops for and went crazy over tend to be the least profitable.” Learn how leveraging customer lingo from the C-Suite on out to service reps and marketing teams can draw better prospects to your brand while creating more memorable experiences for them.
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