Interviewing thought leaders, entrepreneurs, C-Suite executives and amazing people whom have overcome all odds, the Breakfast Leadership podcast will give you the right steps to grow your self, and your business.
Interview with Allen Adamson
Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.co), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns. Once determining the best strategy, Metaforce’s consortium of partners, each industry experts in their fields, pivot to help clients brilliantly act on and execute customer experiences in market. Metaforce combines the best aspects of brand management, strategy, and experience consultancies to deliver solutions that ensure its clients shift ahead of the dramatic changes in the marketplace in order to meet fast-evolving customer needs.
Prior to this Allen was Chairman of Landor Associates, a global communications and brand strategy consultancy. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial and Museum, the Central Park Conservancy, and the Council on Foreign Relations, among others.Before leading Landor, Allen worked on both the agency and the “client side” of the industry. At Unilever he was a marketing executive across a number of major packaged goods brands. He also held senior management positions at Ogilvy & Mather and DMB&B.
Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.
Allen’s book Shift Ahead: https://www.amazon.com/Shift-Ahead-Companies-Relevant-Fast-Changing/dp/0814438334/ref=sr_1_fkmrnull_1?crid=KF0DLITDZ5E7&keywords=shift+ahead+allen+adamson&qid=1552074707&s=gateway&sprefix=shift+ahead%2Caps%2C158&sr=8-1-fkmrnull
swipe to see more