On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.
How to Market for Good, with Amanda Brinkman
C-Suite listeners may know Amanda Brinkman as the co-host of Deluxe’s The Small Business Revolution—Main Street series. What you may not know is that Brinkman herself brings an entrepreneurial attitude—and a belief that all brands can “Do Well By Doing Good”—to all her endeavors.
On this episode of Talking Business Now, Brinkman joins C-Suite host Kelly Scanlon to discuss how companies can discover their brand promise, turn it into brand action that practices “Doing Well by Doing Good”—and build customer loyalty.
Brinkman, who has had a long career in marketing and advertising, hesitated to go into the field because she didn’t know how it would fulfill her desire to “do good” and to give back. But a high-school teacher challenged her to find a way to marry her two passions.
Brinkman started her career at top ad agencies working with brands such as Colgate-Palmolive, Virgin Mobile, Rebok and H&R Block. Her revolutionary work with BMW Films catapulted her career.
Now, as the chief brand and communications officer of Deluxe Corp.—where she was recruited to transform the company’s century-old, $2 billion brand—Brinkman is “doing good” by helping small businesses succeed. She created, executive produces and stars in The Small Business Revolution, which awards one small town and its small businesses a half million dollars every season.
She also serves on several business and nonprofit boards, including Make-A-Wish, the Children’s Cancer Research Fund, the Women’s Business Development Center Chicago, the Association of National Advertisers and others.
Follow Brinkman on:
- Twitter: @amandakbrinkman and @smbizrevolution
- LinkedIn: www.linkedin.com/in/amandakbrinkman
- Facebook: www.facebook.com/smallbizrev
swipe to see more