On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.
For Non-Marketing Leaders: How to Build a High-Performance Marketing Team
This episode originally broadcast on the Smart Companies Thinking Bigger network.
Are you a non-marketing executive or business owner tasked with creating a marketing team? Melissa Hendricks, the vice president of marketing at Cerner, joins C-Suite host Kelly Scanlon to discuss how to build a high-performance marketing team from the ground up.
Hendricks shares with C-Suite listeners:
- Why marketing is important
- How to determine who you need
- How to find who you need
- Who to look for and why to lead the team
- How to manage and hold someone accountable when you have little to no marketing experience yourself
- What kinds of outcomes to look for
Melissa Hendricks is a corporate brand and marketing executive with more than 20 years of experience in technology and consumer packaged goods companies. As the vice president of worldwide marketing and communications at Cerner, Hendricks leads a team responsible for all aspects of marketing and communications for a $4.4 billion publicly traded health care technology company.
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