“After tragic stories of young women being harassed and cyber bullied, seeing how the media portrays women, and women being under-represented in media, it’s time to power up the voices and get more women energized through a caring and supportive network of people who know what it takes to achieve success. These women are not afraid to discuss their challenges or even failure along the way,” says Breakenridge.
Fabian Geyrhalter on Women Worldwide
Fabian Geyrhalter, the founder of FINIEN, an LA-based brand consultancy, joins host Deirdre Breakenridge on Women Worldwide. Fabian is the author of the book How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand – From Positioning to Naming and Brand Identity. He is also published internationally by the Washington Post, Graphis, Communications Arts and the Huffington Post.
On the show, Fabian takes a deep dive into the meaning of a brand and what it takes to prepare for a brand launch. He shares what entrepreneurs get wrong 99% of the time when it comes to branding. As a result, he offers a step-by-step guide for those entrepreneurs who are bootstrapping but know brand development really matters far beyond a product or service they offer. In addition to discussing company branding, Fabian also shares his thoughts on personal branding, how technology affects a brand and why you should align with the right people.
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