Welcome to Change Your Mindset (formerly known as Improv Is No Joke) where it is all about believing that strong communication skills are the best way in delivering your technical accounting knowledge and growing your business. The way of building stronger communication skills is by embracing the principles of applied improvisation. Your host is Peter Margaritis, CPA a.k.a. The Accidental Accountant, will interview financial professionals and business leaders to find their secret in building stronger relationships with their clients, customers, associates, and peers, all the while, growing their businesses.
Ep. 93 – Ted Janusz: What You Need to Know About Online Marketing & Social Media in 2018
Ted Janusz is a speaker and marketing guru, and he’s here to help you get the most out of your online presence. We discuss how you can set your organization apart from the competition, how to get your clients and prospects spending more time on your website, and what you can do to raise your level of authority to be perceived as an expert in your field.
Marketing isn’t the same as it was even just 10 years ago – or, at least, your marketing shouldn’t look the same as it did 10 years ago.
For starters, everyone has to have a website. “It’s like the modern business card.”
However, just having a website isn’t enough. You also need the right website.
- There are two big marketing trends that emerged in 2017: influencer marketing & video.
- 79% of people who come to your website scan it, rather than read it – so you need to prioritize visual information, especially videos. Your site needs to grab someone in just a few seconds. Otherwise, they’ll move on.
- The people visiting your site only care about one thing: What can you do for me, or how are you able to help me? Dan Kennedy says that the #1 marketing mistake that most small businesses make is not using testimonials. So get some testimonials, and cut back on those bios!
- When trying to market yourself through video, consider video testimonials, showing members of your staff as real people, and creating how-to videos. Whatever you do, present it from the client’s perspective – not your own.
- Consider why most firms lose customers: 1% die, 3% move away, 5% switch to another firm based on advice from friends or family, 9% switch to another firm based on advice from a competitor, 14% get angry and leave, and then the vast majority leave because they feel ignored or unappreciated. Pay attention to the customers that you already have, and make them feel valued! Satisfied customers are your most effective, and cheapest, form of marketing.
In Made to Stick, Chip & Dan Heath lay out the six common factors of “sticky” marketing campaigns, or the six principles of S.U.C.C.E.S.
Something else to consider as you’re planning your marketing over the next few years: Millennials and Gen Z are getting older, and soon they will be the majority of your clients (if they aren’t already). They are at home online, and spend a lot of time online, so that’s where you will need to be if you want to attract a new generation of clients.
- I want to get to know you better! Please click here to fill out a 5-question survey so that I can better tailor the show to meet your needs.
- Learn more at januspresentations.com
- Connect with Ted: Facebook | LinkedIn
Production & Development for Improv Is No Joke by Podcast Masters
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