Ep. 48 – Build Your Brand with Ria Greiff, Host of NPR’s You Inc.
Today’s guest, Ria Greiff, is former therapist turned editor, writer, model, speaker, and public radio host. She hosts two NPR shows on WCBE 90.5, You Inc. and You Tune, and her mission is to elevate the emotional intelligence of the populace. I was honored to be the guest on You Inc. in an episode about multiplicity that aired on 4/29.
You Inc. is about giving people the tools to improve their brand, and your brand is You Inc. She’s giving people the ability to maximize their experiences with others so that they can create bridges, instead of dams.
Ria practices what she preaches. You’ll learn during this episode that presence and trust, two principles of improvisation, were vital tools for achieving her goal – a public radio show.
Ria was a persistence presence at WCBE, which gave her the opportunity to demonstrate her talents and build trust. Ria volunteered at the station every day for six months before she submitted a show proposal – and she volunteered for another six months before she hosted a show.
We should all be doing the same thing in our own business relationships, or potential business relationships. Who do you want to do business with: someone you trust or someone you don’t know? Someone you trust, obviously.
And how do you gain trust? Well, as Ria demonstrated, one reliable way is to be present. Don’t ask for anything – just add value and let that relationship grow over time.
As we referenced in the introduction, Ria does a lot more than the radio show!
- Read her articles for CityScene Magazine
- Check out the Fashion Meets Music Festival Magazine
- Join the Friends of Portal Park FB Group to learn more about her public edible initiative
- Connect with Ria: Facebook | Twitter | LinkedIn
- Listen to You Inc.: iTunes | Website
- The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success by Brian Wong
Production & Development for Improv Is No Joke by Podcast Masters
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