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47 | Black Friday with Pete Fader
Black Friday is the day when you identify your worst customers and treat them like royalty.
Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead.
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