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45 | Activating CLV Marketing at The Bouqs
There’s more financial opportunity in the 26% to 85% of the customer base. This is why it’s a big focus of ours.
This week in the Accelerator Phil Irvine joins us from The Bouqs to talk about activating CLV strategies. In a competitive space such as online flower gifting, in depth customer knowledge becomes a critical differentiator. How do you move the right customers beyond the mother’s day and valentine’s day flower purchases that make up 50-60% of revenue? Phil Irvine discusses CAC to CLV ratios, annuities and other strategies to active CLV marketing. And in a special bonus, Phil also compares the use of two enabling technologies where he’s had personal experience: Salesforce marketing cloud and Custora.
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