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44 | Generating Quality Customers with Winky Lux
This week in the Accelerator:How does a new brand generate quality customers? In this episode host Allison Hartsoe speaks with Kate Fernandez, Brand Marketing Director at Winky Lux. Winky Lux is a fast-growing cosmetics brand which has used customer lifetime value to their advantage. Kate talks about creating experiences to connect new customers to the product but also how they look at customer lifetime value to make product merchandising decisions. Don’t miss an episode of CEA on C-Suite Network Radio.
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