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40 | Customer-centric research with EA’s Jodie Antypas
This week in the Accelerator on C-Suite Network Radio: What is customer-centric research and how is it different from traditional methods? In this episode host, Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real-world performance for Electronic Arts. She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations.
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