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Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz
Customer-centric Thinking & Product-centric Thinking Not Mutually Exclusive Options
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58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo
This week in the Accelerator we discuss how to...
57 | Book Summary: Measure What Matters by John Doerr
This week in the Accelerator I review and summarize...
56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen
This week in the Accelerator we example three marketing...
55 | 2019 Martech Predictions with Scott Brinker
Creator of the MarTech conference and the MarTech infographic,...
54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy
What kind of financial impact should marketing-savvy businesses expect...
53 | 2019 Predictions for Customer-Centric Marketing
This week I share my superpower of “seeing around...
52 | Holiday Break Message from Allison Hartsoe
Thank you for listening to the Customer Equity Accelerator...
50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty
This week in the Accelerator, Editor-in-Chief of Glossy Magazine,...
46 | Measuring Offline Customer Experiences with Gary Angel
Loyalty programs not making it into the offline experience...
44 | Generating Quality Customers with Winky Lux
This week in the Accelerator:How does a new brand...
43 | The Customer Revolution is Here with Allison Hartsoe
This week in the Accelerator host Allison Hartsoe summarizes a selection...
42 | The Intersection of Customer Experience and Customer Value with Ehow Chen
This week in the Accelerator: Everyone talks about Customer...
41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge
There are many ways to see bits and pieces...
40 | Customer-centric research with EA’s Jodie Antypas
This week in the Accelerator on C-Suite Network Radio:...
38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2
Part 2 – Who is driving growth through CLV...
37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1
Who is driving growth through CLV strategy in the...
36 | Beyond the Obvious – Data Visualization Best Practices Summarized
What does data storytelling have to do with customer...
35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft
How do you move from just data science to...
34 | Inside a Visual Data Disaster with Felix Schildorfer
What happens behind the scenes to create a visual...
33 | Visual Data Disasters with Alberto Cairo
Some people believe that well-visualized data will tell you...
Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell
Brooks Bell talks with Allison Hartsoe about the 5...
Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz
Customer-centric Thinking & Product-centric Thinking Not Mutually Exclusive Options...
Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin
The Math and Magic of Marketing Excellence How do...
Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton
AIIM International president defines digital transformation in information terms...
Ep. 24 | Build a Business Like Amazon with Bryan Eisenberg
Be Like Bezos If you’ve ever wondered how to...
Ep. 23 | Customer Centricity Conference Recap with Allison Hartsoe
CLV and Customer Centric Thinking at Wharton, San Francisco...
Ep. 22 | Where Academics Meet Reality with Joe Megibow
If you want to know where marketing is heading,...
Ep. 21 | Arming the Front Lines with Bob McKinney of Batteries Plus Bulbs
Revenue always follows a great customer experience Customers are...
Ep. 20 | The Intersection of Ai and CLV with Publishers Clearinghouse’s Ash Dhupar
How Publishers Clearing House predicts LTV with 2-3% accuracy...
Ep. 19 | The Customer as the Asset with Anthony Choe, Founder at Provenance Digital
There is no such thing as an average customer...
Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google
What are you doing to make your top customers...
Ep. 17 | The Future of Martech with Forrester’s Joe Stanhope
Thriving in an Era of Martech Disruption Martech disruption...
Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)
EA’s customer centric approach supports its “Player First” mission...
Ep. 15 | Customer-Based Corporate Valuation with Dan McCarthy, Emory University
Not every dollar is created equally Not every dollar...
Ep. 14 | Delivering Massive Value with Analytics
Jose Murillo, CAO at Banorte, Talks About 200x ROI...
Ep. 13 | The Customer Centricity Simulation with Sarah E. Toms of Wharton
Wouldn’t you like a risk-free way to test CLV...
Ep. 12 | Calculating CLV with Artem Mariychin of Zodiac Metrics
Increase ROI with a data-driven approach to the customer...
Ep. 11 | The Rise of the CXO with CXPA’s Diane Magers
Customer Experience Officers (CXO) shepherding change When everybody owns...
Ep. 10 | Product Centricity v. Customer Centricity
with Jaime Colmenares of eBay Most companies understand that...
Ep. 9 | CLV Marketing with Pete Fader, Professor of Marketing, Wharton
The payoff of customer centricity How do companies ultimately...
Ep. 8 | Using Data to Get Results With Data Legend Bob Page
Key tactics for setting up a data analytics framework...
Ep. 7 | The ROI of Data Analytics – An Interview with Big Data Guru Bob Page
The birth of enterprise-class web analytics and their impact...
Ep. 6 | Reaching Customer Centricity – The Payoff Stage
Innovation, Operationalization, and the Holy Grail of Full Integration...
Ep. 5 | Digging Into the Digital Maturity Curve Part 2
The payoff: department alignment and analytics leadership deliver CLV...
Ep. 2 | How to Calculate Digital Maturity
Digital maturity = customer centric maturity. It’s all about...
Ep. 1 | What is Customer Equity?
Understanding the Digital Maturity Curve Host Allison Hartsoe explains...
UO 268: More Power and More Point: how Great Slides Can Make YOU Greater with Mike Robertson
Mike Robertson is a speaker, author, musician, storyteller and...
Ep. 4 | Digging Into the Digital Maturity Curve – Early Stages
Stage One and Two Plus the Pit of Reporting...
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