Cornering the Curvy Clothes Market
Newsflash: women have curves. You may know that, but most clothes designers do not. Except, of course, Ms. Jennifer James, mompreneur and founder of Active Ego clothes, proffering plus-size ladies the active, leisure, and sports fan wear that’s as sensibly priced as it is tailored. Host Bart Jackson brings Jennifer on as guest to discuss the new trends and the clever strategies required to make it in the cut-throat competitive realm of fashion and clothing manufacture. Jennifer, through deft partnering, has rapidly spread her designs into outlets ranging from Neiman Marcus to big-box department stores, as well as online venues. Her most recent addition, Active Ego Sport, taps into the mysteriously explosive line of sports team togs. Tune in and discover what is catching women’s eyes as they shop for clothes – and what those choices reveal about our changing culture.
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