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Bo Burlingham on Being Great Instead of Big
Marketing guru Seth Godin says “ Small is the new big. If that sounds like an offbeat idea to you, you need to read this book!” The Business Builders Show on the C-Suite Radio Network (www.c-suiteradio.com) is honored to bring you a compelling interview with Bo Burlingham. Bo is a contributing writer at Forbes magazine and former executive editor and editor at large of Inc. magazine, where he worked for thirty-three years. He is also cofounder, with Paul Spiegelman, of the Small Giants Community ( www.smallgiants.org). Most of our discussion is about the 10th – Anniversary Edition of Bo’s book “Small Giants: Companies That Choose to Be Great Instead of Big”. You will hear comments like a company’s “Interesting response to success” and another company where Bo points out that “Their main product was their enemy”. All business leaders will gain from this episode of the Business Builders Show with Marty Wolff on the C-Suite Radio Network – www.c-suiteradio.com.
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