BM107: How to Build Your Expert Identity with Content Marketing
Are you looking to build your expert identity? Do you want to be seen as the “go-to” expert in your field? Listen as marketing communications specialist, Bonnie Chomica, shares her tools, tips, and techniques for success.
Bonnie Chomica from “Marketing Done Write” is a freelance marketing communications specialist with over 25 years of marketing and writing experience, she helps to build her client’s credibility using content marketing. By helping to make them look like the authority in their niche, her clients earn trust and expertise status, so people think of them when they’re ready to buy. Bonnie lives on Vancouver Island off the West Coast of Canada and thrives in her organic fruit and vegetable garden.
In this week’s powerful podcast episode “How to Build Your Expert Identity with Content Marketing” we explore…
- The exact meaning of content marketing
- What content marketing is and isn’t
- How to use content marketing to position your book
- How content marketing can help create your brand identity
- How content marketing builds authority and trust
- Mistakes to avoid
- And much, much more…
Content marketing is a low cost, long-term strategy that continually fuels your marketing so you can attract more prospects and buyers. By getting to know you and the value you deliver, they’ll associate your content with the qualities of your brand.
This episode features practical tools and techniques to help listeners who want to market a book. It provides invaluable and powerful information listeners will want to know to supercharge a book marketing strategy.
Listen to this week’s interview and discover how to get you and your book noticed in a crowded marketplace.
[tweetthis]“When you constantly deliver valuable, non-promotional content, you uniquely position yourself as an authority”[/tweetthis]
Here’s how to connect with Bonnie to find out more about “Marketing Done Write” services and for a free consultation.
Download the transcript from this week’s podcast interview“How to Build Your Expert Identity with Content Marketing”
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