The show features a variety of topics related to book and author marketing that provide invaluable and powerful information C-Suite listeners will want to know to supercharge your book marketing strategy. Start listening today and discover how to get you and your book noticed in a crowded marketplace.
BM072: How to Be a More Effective Social Media Communicator
What difference would it make if you were a more effective social media communicator? Listen as strategic marketing expert, Amy Kinnaird, shares her powerful social media communications expertise.
Amy Kinnaird works with small business CEOs, and their teams to find the holes in their businesses to see where processes are broken or need implementing. She then finds strategic ways to plug those holes, and work with them to move their company to the next level. She helps you see possibilities.
With over 35 years in marketing and software, including 15 years with IBM, she’s worked with hundreds of companies and brings a wealth of experience to every program.
Excerpt from this week’s podcast “How to Be a More Effective Social Media Communicator”
Q: Amy, you spend a lot of time talking with people about being a more effective social media communicator. What’s a really big mistake that you see people make with regard to their strategy?
A: The biggest problem is they don’t have a plan, they are not intentional at all. Most people probably go off without really a fully flushed out marketing plan. I think you have to have an overall strategy, where you’re going, what is the intention, who are we speaking to, what do we want to accomplish with being online, and what are the goals, how will we know when we get there? There’s lots of pieces and parts to it but that is to me the biggest problem, is they’re just going off half cocked and just, “Oh, I’m supposed to be there so I’m just going to post something.”
[tweetthis]“What difference would it make if you were a more effective social media communicator?”[/tweetthis]
Click here to contact Amy Kinnaird for more information about her powerful social media communication strategies.
Download the transcript from this week’s podcast interview “How to Be a More Effective Social Media Communicator”
swipe to see more