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BM071: Powerful Branding: Little Known Secrets to Be the “Go-To Expert”
Powerful branding is the key to author success. Listen to Dr. John Tantillo, the brand marketing expert, as he shares his powerful branding and marketing secrets.
Better known as the Marketing Doctor, John Tantillo is the branding editor for Fridge Magazine, the publication for entrepreneurs and small business owners. Over the years, Dr. T has become a personal branding professional who uses his doctoral skills in psychology and marketing to assist others to “go brand yourself.” He’s the author of “People Buy Brands Not Companies,” and the Udemy course, “Go Brand Yourself: The Secrets of Branding For Success.” He’s published extensively in major news outlets and has appeared nationally and internationally on TV and radio programs.
Excerpt from this week’s podcast “Powerful Branding: Little Known Secrets to Be the “Go-To Expert””
Q: Let’s first understand what is branding, and how it will help our authors build their marketing platform.
A: I find that a lot of people just think brands are simply names, and if you take it to that point, you’re going to miss two other components. Yes, brand is a name, but it’s also what I would like to add to that an adjective of what comes to mind once I mention the name. And what authors have to be aware of, that after they write the book, then the hard stuff comes about. Did you think it was writing the book? The hard stuff is the promotion, or how to get people to know the brand. So there’s the name, what comes to mind when I mention the name, and then how do I promote my brand or name so that people will in fact buy my book or respond to my book. The secret is that it’s…
[tweetthis]“When you’re going to rebrand yourself, you can’t be something you’re not”[/tweetthis]
To contact Dr. John Tantillo for more information about his valuable powerful branding programs and services.
Download the transcript from this week’s podcast interview “Powerful Branding: Little Known Secrets to Be the “Go-To Expert””
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