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BM070: How to Unlock Valuable, Powerful Social Media Opportunities
Discover how to unlock powerful social media opportunities to market your book. Listen to internet marketing expert, Rich Brooks, shares his social media wisdom.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm that helps clients increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business.
He’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He’s the founder of The Agents of Change, an annual conference and weekly podcast that focuses on search, social, and mobile marketing. He’s also a regular contributor to socialmediaexaminer.com, the world’s most popular social media marketing blog.
Excerpt from this week’s podcast “How to Unlock Valuable, Powerful Social Media Opportunities”
Q: Where are some of the big opportunities right now for new authors on social media?
A: I don’t believe that there’s one-size-fits-all. Obviously there’s going to be a lot of different types of authors out there, a lot of different types of books, topics, whatever it is, and I run into this with small business owners as well, you have to understand your audience, and you have to know where your audience hangs out online. It would be wrong for me to say, “Oh, you need to be on Facebook, because everybody’s there.” Everybody is there, seemingly, but that doesn’t necessarily mean that they’re ripe to hear about your book and get excited about what you have to share with the world.
So it could be that it’s Facebook, but, maybe if you were skewing for a slightly younger audience, it might be better for you to be on Instagram or Snapchat. Or, if this is a B2B book, you might be thinking more about creating more content on LinkedIn. Depending on the type of topic, I consider blogs and podcasts to be part of the social media milieu, and so it might be about creating content on those platforms.
[tweetthis]“Do you know where your target audience hangs out online?”[/tweetthis]
Read Rich Brooks blog for more information on valuable powerful social media tools and opportunities.
Download the transcript from this week’s podcast interview “How to Unlock Valuable, Powerful Social Media Opportunities”
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