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BM059: Successful Ways to Generate More Author Income Without Being Salesy
Want to discover the secret sauce to generate more author income? Listen as relationship building expert, John Corcoran, shares his power tools to boost your income-generating opportunities.
John Corcoran is an attorney, writer and a father. He’s a former Clinton White House writer and speech writer to the governor of California. Throughout his career, he’s worked in Hollywood, the heart of Silicon Valley and owns his own boutique law firm in the San Francisco Bay area catering to small business owners and entrepreneurs. He’s the creator of Smart Business Revolution. He’s the co-founder of Rights 25 Inner Circle, a small, exclusive group of professional service entrepreneurs and business owners who want to move away from trading hours for dollars, diversify that income and create multi streams of revenue. His writing has appeared in Forbes, Entrepreneur.com, The Huffington Post, Business Insider, Get Rich Slowly and numerous other publications, blogs and websites.
Excerpt from this week’s podcast “Successful Ways to Generate More Author Income Without Being Salesy”
Q: John, let’s focus our attention on one of your many successful ways of generating author income and that is by the use of webinars. How can our listeners tap into this income source to help them build their author platform? What would you recommend?
A: I assume that you’ve already got a book out there, but even if you don’t, webinars are an amazing tool just for market research, for understanding what the market needs help with, which is really one of the most powerful aspects of them. A webinar, it’s a tool for communicating to people one to many, it’s similar in many ways to speaking on stage. It gives you greater authority, it allows you to accumulate an audience or a tribe or a community of people who are interested in a particular expertise that you have. It allows you to test ideas and it allows you to sell things too, while also presenting information in an educational way and without having to be all salesy, which we all hate. It’s an amazing tool.
The technology that exists now allows us to broadcast to a worldwide audience with hundreds or thousands of people on the line, interacting in real-time. That kind of technology didn’t even exist 10 or 15 years ago and to the extent that if something similar existed…
[tweetthis]Webinars allow your to sell while also presenting educational information.[/tweetthis]
Download the transcript from this week’s podcast interview “Successful Ways to Generate More Author Income Without Being Salesy”
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