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BM056: How to Repurpose Your Book to Make More Money
Discover powerful ways to repurpose your book to make more money. This week’s podcast interview with marketing genius, Rebecca Morgan, focuses on innovative and commonsense ideas to create multiple income streams with your book.
Rebecca is the author of twenty-five books, two of which have sold over two hundred thousand copies each, and have been translated into nine languages. She’s the creator of over four hundred audio products, webinars, teleseminars, and transcripts. The sole writer of two award winning and money making syndicated blogs, a writer and editor of two e-zines, a producer of podcasts, and an international keynote speaker, trainer, and consultant.
Excerpt from this week’s podcast “How to Repurpose Your Book to Make More Money”
Q: Rebecca, tell us how you make more money monetizing your blogs?
A: Well, I am a blog enthusiast, because I have two blogs that I write regularly, and I have crafted those blog postings into seventeen different books.
My point of view is, no writing should be just in any one format. The reason I wrote some of those books through the blog, is because it gets you the SEO, the search engine optimization, it gives you the fan base, while you’re writing the book. I intentionally started one site knowing that I wanted to write a book, but I was just writing it in public, which allowed me then to get comments and to have some interaction with the potential buyers, my target market who was finding me.
Then when I crafted those blog postings into books, I was clearer on who I was writing for and what they would want to read. People say, “Well, why would they buy the book if they could read it all on your site?” That particular site has over two thousand postings now, and to find this content in an easy to read format like a book would be hard to do. Plus, they like the souvenir of having me autograph a paper book to them if they order the paper copy. If they order the e-copy obviously I can’t do that.
Some like it because we’ve had some interaction when they comment, or they have at least some affinity because they read the blog regularly. It’s really for the SEO. I was amazed at how few visitors it takes if you write regularly for your site to be the top of the natural organic searches. Mine was number one for years because I wrote every day for about eighteen months. That content really allowed me to go to the top pretty quickly, even though I didn’t have a bazillion followers on the blog.
[tweetthis] No writing should be just in any one format. Craft blog postings into books.[/tweetthis]
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Download the transcript from this week’s podcast interview “How to Repurpose Your Book to Make More Money”
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