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BM052: How to Use Covert Tricks to Easily Jump Start Your Book Publicity
Join publicity expert Joan Stewart, The Publicity Hound, as she shares her covert book publicity tips, tools and tricks for top exposure on a dicky budget. Listen to Joan’s simple, practical and easy-to-implement book publicity suggestions, and put them into action immediately!
Stewart, a former newspaper editor, is the author of ten eBooks on publicity and PR, and has contributed to more than sixty books on publicity, PR, marketing small business, book publishing and social media.
Excerpt from this week’s podcast: “How to Use Covert Ways to Easily Jump Start Your Book Publicity”
Q: Joan, as you know, may authors dream of having a best selling book, but why do you think so many of them actually fail to reach that goal?
A:For a couple of reasons, and we just discussed the first one. They have no clue who their target market is or they are unwilling to market to a tight niche. That’s the first reason. I think the second reason is because they are not consistent in marketing the book. They will have a launch let’s say on March 15th and if they are not a best seller by May 15th they give up and they go on to write the second book.
I get this question a lot; how long do I need to market my book? My answer is very simple. Only for as long as you want to sell it.
Another reason is they don’t know where to find their ideal readers, both online and offline.
Let’s talk about where to find your target market. I don’t care what you write about, your readers are hanging out someplace online, and there are many places online. Most authors I hope know about Good Reads. It’s the world’s largest book recommendation and book review site. Good Reads has its own author marketing program with about nine or ten different ways that authors can use Good Reads to market their books. I think the real place on Good Reads where you’re going to find your ideal market are in those thousands and thousands of special interest groups on Good Reads where readers are congregating to talk about issues, to swap recommendations for books to read.
Another good resource is where writers meet readers is Goodkindles.net
[tweetthis]I don’t care what you write about, your readers are hanging out someplace online #bookmarketing #publicityhound http://bit.ly/2dakeqf[/tweetthis]
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Download the transcript from this week’s podcast interview on “How to Use Covert Tricks to Easily Jumpstart Your Book Publicity”
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