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BM047: How to Be An Authorpreneur Extraordinaire
Interested in learning how to be an authorpreneur extraordinaire? Listen to the “outrageous” Mikki Williams as she shares powerful ways to stand out from the crowd and get noticed in sea of sameness.
Mikki Williams, CSP, CPAE, was chosen as one of the best speakers in the country by Meetings and Convention Magazine along with Tony Robbins, Bill Gates, Rudy Giuliani, Lou Holtz, Zig Ziglar and Jay Leno. She’s the creator of Speaker School, the Original Keynote Kamp, and the Mikki Mouth Club. She’s an award-winning speaker for Vistage International, the world’s leading executive organization and a master chair of two of their peer advisory boards in Chicago. She’s a global celebrity speaker and highly sought-after executive speech coach. Mikki has spoken in every US state, every Canadian province, and on every continent except Antarctica, where she can’t wear her stilettos
Excerpt from this week’s podcast “How to Be An Authorpreneur Extraordinaire”
Q: Mikki, you certainly know what it takes to be an entrepreneur. Your mantra, “Be outrageous, it’s the only place that isn’t crowded,” has served you really well. What advice would you offer our listeners as they begin their exciting journey as an authorpreneur?
A: It’s a great question Susan, because I like to say I’m an accidental brand. I was a brand before they had a term for it, and I just paid attention. My tip is this little phrase of “Pay attention.” Pay attention to how people remember you, how they remember your book, what you’re known for, what you look like, what you say. I just heard that word used around me so much that I actually exploited it, and exploiting it became a brand. If you say “outrageous” as you know, in the speaking industry I’m sure everybody would think of me. I think for most of your listeners it would be the same type of thing. Pay attention to what makes you stand out in the marketplace that you’re serving.
Q: You picked this “outrageous” brand, but how did that actually come about?
A: I actually didn’t pick it. I just paid attention to what people were saying about me. They refer to me as the speaker, “She’s outrageous, she’s flamboyant, she’s glamour,” and all this, and I just kept hearing it in so many different venues in so many different ways, that’s where the mantra evolved from and hence the brand as well. I just kept using it and making it my own. That’s really the nugget that’s how authorpreneurs stand out in a very crowded marketplace? Find what’s so unique about you.
[tweetthis]Be outrageous, it’s the only place that isn’t crowded #bookmarketing #authormarketing http://bit.ly/2dO3m6y [/tweetthis]
Down the transcript from this week’s podcast interview on “How to Be An Authorpreneur Extraordinaire”
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