Peter Friedman, Author of The CMO’s Social Media Handbook
Peter Friedman, CEO of Liveworld and author of The CMO’s Social Media Handbook, discusses what social media means for a company, the employees, and the C-Suite. Social media touches various aspects of a company, from sales to marketing to customer service. Friedman shares steps companies should take to fully engage in a social media program, strategies to become effecient and effective, and why social media is critical for business success.
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