Bizcast :: Colin Shaw – The Intuitive Customer
Kevin Craine has Colin Shaw on Bizcast to talk about his book “The Intuitive Customer.” A book about the many organizations that are trying to improve their Customer experience as their Customer measures (NPS etc) plateau, but struggle to know what to do. To address these new problems, new thinking is needed. You need to understand the intuitions that drive your Customer’s Behavior at an emotional, subconscious and psychological level.
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