But Crack the Customer Code is not just about Adam and Jeannie’s insights; it’s also about learning from business leaders across the spectrum who are creating best-in-class customer experience organizations. Join us as we hear from the Fortune 500 executives, C-Suite leaders, top-shelf experts and innovative entrepreneurs who are changing the face of customer experience today!
317: Anne Barh Thompson, Do Good
Few C-Suite executives understand the concepts of social responsibility and corporate citizenship quite like Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit.
Perhaps you’d like to take a stand on a political or moral issue but aren’t sure how to align it with your strategy for success. Or maybe your customers are just asking questions you’re afraid to answer. Whatever the case is, today’s generation of customers wants to do business with brands that do good, and they want your C-Suite to furnish proof.
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