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AB 011: From Casinos To Campgrounds With KOA Chairman And CEO Jim Rogers
Though Jim Rogers spent a couple of decades in the casino business, it’s no surprise that this Eagle Scout would return to the company where he had his very first post-grad job, Kampgrounds of America, a.k.a. KOA. In conversation with host Jeffrey Hayzlett, Rogers tells how he brought casino-grade customer service into the great outdoors, what it was like to go incognito on “Undercover Boss,” why campers are opting for “soft rugged,” and explains how to make s’mores with a KOA Rolla Roaster.
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