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AB 027: Hammering Home Your Brand Message With Bob Vila
Bob Vila is not only America’s home restoration & renovation expert, he’s also a reality TV pioneer starting with his runaway PBS hit “This Old House.” He talks about how that program started, how his media presence grew, and how the Bob Vila brand evolved. Vila tells Jeffrey Hayzlett about his Cuban heritage, his volunteer work to restore Ernest Hemmingway’s house in Havana, his thoughts on alternative energy, the Internet of Things, Habitat for Humanity, and the growing world of www.bobvila.com.
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