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AB 171: All Business With The NFL Experience – 77WABC Takeover
Michael Williams is a global leader in the sports, media and entertainment industries, widely acknowledged for developing and executing disruptive strategies that create impact.
Williams is currently the President of NFL Experience Times Square, a first of its kind, fully-immersive experiential attraction located in the heart of New York City.
In this role, Williams will take his passion for brand storytelling and revenue growth, refined over decades of working with best-in-class organizations and introduce new initiatives and technology-driven advances that continue to establish NFL Experience Times Square as the ultimate connection between fans and the game of football. Williams most recently served as the Chief Marketing Officer of Grand Prix of America, Formula 1.
Prior to that, he served as CMO, SVP for the New Jersey Devils, VP of Marketing for the San Francisco 49ers and Director of Sales and Marketing for the formerly Disney-owned Mighty Ducks of Anaheim.
About NFL Experience Times Square
NFL Experience Times Square is a first-of-its-kind live action attraction located in the heart of New York City that brings fans closer than ever to the game and their favorite teams. Combining interactive games, content and a state-of-the-art 4D theater, the experience takes visitors from the stands to the field, transporting them from kickoff through playoffs, and ultimately, the biggest stage – the Super Bowl. For more information about NFL Experience, please visit www.nflexperience.com. Follow NFL Experience Times Square on Facebook, Twitter and Instagram.
About Mind Your Business on 77WABC
A weekly business radio show featuring business and marketing strategies for success. Airs every Sunday at 10pm.
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