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AB 146: Change, Adapt, Or Die – Why Millennials Are Better Than Baby Boomers
Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 companies over the past two decades. Matt’s unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.
Matt’s best-selling book titled YouthNation, which debuted at #1 on Amazon’s business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.
In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees which was acquired by the Publicis Groupe in 2011.
In 2016, Matt joined CrowdTap as CEO. a company he incubated and spun-off from MRY in 2011. CrowdTap creates technology which allows for deeper engagement between brands and consumers for over 100 of the most prominent marketers in the world. This episode is sponsored by Liberty Tax.
Connect With The Guest!
Twitter: @MattBritton
Website: http://mattbritton.com/
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