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AB 144: Old Dogs – New Tricks… Lessons From The Former CEO of Apple
John Sculley is one of America’s best-known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st-century innovations that change the way the world does business. Few entrepreneurs have been as successful across so many fields as Sculley. His success stories include telecommunications, financial services, healthcare, high technology, Internet services, consumer marketing, and outsourcing services.
Drawing upon many years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley has become a sought-after global storyteller for the digital revolution. He is a gifted speaker, sharing his perspectives on topics such as beyond globalization and reinvention of work, how adaptive companies succeed in an era of the commoditization of almost everything, solving healthcare through innovation, and new big brand consumer health services.
Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” to the Pepsi Generation campaign. He initiated the Pepsi Challenge taste tests and oversaw development and launch of the first plastic soft drink bottle, which together dethroned Coca-Cola. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO.
John Sculley is author newly released, MOONSHOT! Game-Changing Strategies on How to Build a Billion Dollar Business.
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