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AB 138: It All Comes Down To Telling A Good Story | How The TV Industry Has Changed
Wild America has been a television show in America for over 37years! At one point episodes garnered nearly 400million viewers WEEKLY!
Narrator and producer, Marty Stouffer, sat down to discuss how the media landscape has evolved over time.
Many of the 260 PBS stations chose to broadcast the programs multiple times each day throughout the weeks. In some weeks, according to Nielsen ratings, it was viewed by more than 450 million viewers. In total, the Wild America episodes have been viewed billions of times by hundreds of millions of viewers.
Wild America has become the strongest, most popular and most recognized brand on the subject of North American wildlife and nature. It has amassed sales of videos totaling more than $60 million.
The lives of Marty Stouffer and his brothers Mark and Marshall, in the town of Fort Smith, Arkansas, were adapted for the 1997 movie Wild America. Headlined by child actor Jonathan Taylor Thomas, the movie dramatized how the boys became intrigued with the production of wildlife documentaries.
Marty, with his brother Mark, also produced the TV series of John Denver specials for ABC in the late 1970s and early 1980s. Another half-dozen one-hour Specials for the National Geographic Society were also produced during that same time period. This episode is sponsored by Liberty Tax.
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