Listen in as Hayzlett, goes inside the good, bad and ugly of recent business results. It’s ALL BUSINESS with Jeffrey Hayzlett - brought to you by C-Suite Radio.
AB 130: Only The Most Intimate Brands Have Value – How Emotional Is Your Business?
In MBLM’s Brand Intimacy 2017 Report, which is the largest study of brands based on emotions, MBLM found that the most intimate companies exceeded the revenue and profit of both the S&P and Fortune 500 for the past 10 years. The most intimate company is Apple, followed by Disney and Amazon. Mario discusses the top brands and also what other companies should be doing to form a better connection with their customers, and why this is fundamental for growth.
Mario Natarelli, managing partner at MBLM, to discuss the concept of Brand Intimacy. Brand intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. This episode sponsored by Dunkin’ Donuts, Liberty Tax, and Right Networks.
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