Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
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87 | Customer Targeting Gone Wrong: The Big Fish News Story
This week host Allison Hartsoe covers timely customer-centric news in the Accelerator.
When Big Fish casino was named in a class action suit, it raised eyebrows. The social casino running on the Facebook platform was using data to aggressively target it’s customers. After some digging, this story of targeting gone wrong aired on PBS. How did this customer-centric data science strategy get so misguided? Allison Hartsoe recaps the PBS story (and one more) and interprets what it means for data scientists everywhere. You can catch all our episodes on C-Suite Network Radio.
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