Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
84 | Amazon as a Customer-Centric Sales Channel
This week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy.
Amazon’s sales volume is highly attractive but how does the lack of customer data affect a retailer’s ability to grow? Are there strategies that can be employed to make use of this platform in a customer-centric way? There are, and Kiri Masters knows them. Hear her valuable Amazon insights on this week’s episode. You can catch all our episodes on C-Suite Network Radio.
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at email@example.com or ambitiondata.com. Thanks for listening on C-Suite Network Radio! Tell a friend!
swipe to see more