Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
82 | Quantifying the Customer Experience with Michael Allenson of Xpedition
This week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe in the Accelerator to cover the quantification of customer experience.
Michael began in the customer intelligence space years ago and has gradually watched the industry move from customer satisfaction to customer experience. Although the data behind customer experience continues to improve, many companies still struggle to improve. Michael believes collaboration and coordination across the enterprise is the root cause. Join us as we explore this week’s topic. You can catch all our episodes on C-Suite Network Radio.
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