Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
73 | Marketing Analytics Evolution with Jim Sterne
This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator.
Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly. Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced. You can catch all our episodes on C-Suite Network Radio.
Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at email@example.com or ambitiondata.com. Thanks for listening on C-Suite Network Radio! Tell a friend!
swipe to see more