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70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney
This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about 25% of Amazon’s base are prime customers who shop more frequently, spend more and give higher customer satisfaction scores. This high-quality customer base alone may be the greatest reason to tap into Amazon’s Marketplace. You can catch all our episodes on C-Suite Network Radio.
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