Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
66 | The Truth about CDPs with Forrester’s Joe Stanhope
This week Joe Stanhope, Vice President and Principal Analyst serving B2C Marketing Professionals at Forrester Research joins Allison Hartsoe in the Accelerator.
Joe clarifies the common definition of a CDP and sorts the market into four flavors of CDP: Data pipes, Orchestration, Automation and Measurement. Then he covers a few areas where buyers should be careful to evaluate CDPs realistically such as identity resolution. What is the future of stand alone CDPs? How will the space evolve? Should you jump in or not? Find out now. You can catch all our episodes on C-Suite Network Radio.
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