Catch the Customer Equity Accelerator weekly on C-Suite. The Customer Equity Accelerator is a show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity.
Join Allison as she features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Don’t miss a single episode brought to you weekly on C-Suite Radio. Ready to accelerate? Let's Go!
64 | Classifying CDPs with Jimi Li from Valence
This week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valence MI, joins Allison Hartsoe in the Accelerator to sort out the messy world of Customer Data Platforms (CDPs).
Jimi outlines how various tools migrated to the CDP space and why one tool might be a solid technical fit for a smaller company but not the right fit for an enterprise with a more customized tool stack. Listen in to hear how he frames which CDPs could be right for your company. You can catch all our episodes on C-Suite Network Radio
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