Awaken Your Inner Superstar with Michelle Villalobos is the podcast for thought leaders, game-changers and entrepreneurs — you don't want to miss this on C-Suite!
38 – Solo Episode: The 5 Key Components of A “Superstar” Brand
Branding is where I really got my start in business. Over the years, I learn more and more about it and as I learn, I realize how much bigger and deeper this topic is that I could have ever predicted.
We will never get to the bottom of branding– and certainly not on one podcast episode. But what we will do is nail down the elements of branding that will help you immediately with your business’ inbound marketing.
In this episode, I share my own experiences in building my brand, as well as a simple yet robust roadmap for building your own brand. This information will help you attract more business with more grace and ease and feel more authentic and self-expressed in your business.
- The REAL definition of “branding”
- The importance of authenticity (and what gets in the way)
- How incongruence ruins brands
- The distinction between branding and marketing
- The 5 Key Components of Branding
The 5 Key Components of A Superstar Brand:
- The Inner Work
- The Higher Work
- The Creative Work
- The Strategic Work
- The Execution Work
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