He also discusses what brands must do to survive and thrive in this modern-day business crucible: “Today, you can burn down a brand in about a week, if you get it wrong. That platform that you’re building can be very volatile.” He then adds, “So that means you have to build an organization that’s very nimble, very flexible, can learn and adapt quickly, and really become an experimentation engine.”

Highlights from this week’s “Marketing Today” podcast include:

  • Under Armour: Where it is and where it’s going. ([4:09])
  • Data and apparel: Blending the digital and the physical. ([7:15])
  • Cultural currency at the intersection of athletics and lifestyle. ([9:34])
  • Authenticity: Be true to yourself, even if it’s controversial. ([12:32])
  • It’s a heartbeat: The role of an internal agency. ([17:35])
  • What drives Donkin? Innovation, curiosity and giving back. ([20:34])
  • Common themes of admired brands: A founder who is still involved and a focus on reinvention and risk taking. ([22:30])