But Crack the Customer Code is not just about Adam and Jeannie’s insights; it’s also about learning from business leaders across the spectrum who are creating best-in-class customer experience organizations. Join us as we hear from the Fortune 500 executives, C-Suite leaders, top-shelf experts and innovative entrepreneurs who are changing the face of customer experience today!
369: Jeff Gothelf, Thinking About Design
We learn how companies can convert insights gained from experiments into actionable data. Jeff believes that the most challenging part this process is taking the risk in making the change needed in implementing these learnings into new customer experiences. Applying these changes initially on a sample population, which reduces the risk, is the key to mitigating these changes.
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