01 Mike Michalowicz – Best-selling Author, Founder of Multimillion Dollar Companies and “Handsome Young Man”

Tune into C-Suite weekly to expand your mind with Awaken Your Inner Superstar with Michelle Villalobos as she prods, pokes and probes a diverse mix of the planet’s most innovative minds in business, psychology, personal development and more for game-changing ideas, transformational stories, and entrepreneurial best practices. Listening to this show will help you create more freedom, more fortune, more fulfillment and more FUN in your business and life. Guaranteed.

Awaken Your Inner Superstar with Michelle Villalobos is the podcast for thought leaders, game-changers and entrepreneurs — you don't want to miss this on C-Suite!

01 Mike Michalowicz – Best-selling Author, Founder of Multimillion Dollar Companies and “Handsome Young Man”

I’m so excited to introduce to you my very first guest on Awaken Your Inner Superstar, Mike Michalowicz.

Mike is a best-selling author, entrepreneur, and the founder of three multi-million dollar companies. He has written several popular books which includeThe Toilet Paper Entrepreneur, dubbed “the entrepreneur’s cult classic” by BusinessWeek.

Mike was also the small business columnist for The Wall Street Journal, and is the former business makeover specialist on MSNBC.

In this episode, we discuss how to sell without feeling “icky,” how to manage the cashflow of your business so that you make PROFITS from the very next dollar earned, and how to shamelessly promote yourself like a superstar!

Show Notes:

How to sell your product without feeling icky…. Persuasion vs manipulation
About Mike’s “Profit First” cash management system
How Mike came up with the profit first system
How limited access to resources can force you to be more innovative
How to delegate effectively: empowering your employees to make decisions autonomously
About Mike’s forthcoming book
How to come up with a compelling book title
How to use your mother to market yourself
Mike’s marketing hacks
What being a superstar means to Mike
BONUS CONTENT: Mike sings and plays “Wish You Were Here”